As a small charity, you might be wondering if you need to worry about Google when social media seems to dominate everything. The answer is: yes (sorry!), Google is still one of the most effective tools for connecting with supporters and directing people to your website.
Here are a few key reasons to not scrap your SEO just yet….
Why Google is Still Key for Charities:
- People Trust Google: Someone may search for a local community group. They may also be researching causes to start supporting. Often, they go to Google first. Ranking well in search results builds credibility when people find you online.
- Search Traffic is Intentional: Social media users are often scrolling aimlessly, but Google users are actively looking for something—your services, mission, or ways to donate. So people who find you in Google are more likely to take action when they come across you.
- Local Visibility: For smaller charities, being visible in local searches (like “walking groups near me”) can be a game changer.
Social Media vs Google: Platforms like Instagram, Bluesky, and Facebook are great for engagement. However, they can’t replace the long-term benefits of being findable on Google. Social posts fade after a few days, but a well-optimised website can keep bringing people to you for months.
Simple SEO Tips for Small Charities:
- Think Like Your Audience: Use keywords they’d search for, like “support local charities in Manchester.”
- Keep Your Website Simple: Make sure it loads quickly, works well on mobiles, and is easy to navigate. Get feedback from trusted and kind others on what they think.
- Get on Google My Business: This free tool helps your charity show up in local searches and maps.
So, to conclude… Google is more than just a search engine—it can be a real lifeline for charities wanting to reach more people.
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Impact Strategy Hub | digital marketing for non profits 
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