Impact Strategy Hub | digital marketing for non profits

Designing a website for your purpose-led organisation is an exciting journey. However, it can come with a few bumps along the way. Here are some common challenges you might face and how to tackle them effectively.

1. Clarity of Mission and Vision

The first hurdle is making sure your mission and vision are crystal clear. Your website should immediately communicate what your organisation stands for and why it matters.

Solution: Spend some time crafting a concise mission statement. Use impactful images and real stories that resonate with your audience and highlight your organisation’s goals.

2. User Experience (UX) Design

A great website needs to be user-friendly, but creating an intuitive experience can be tricky. Issues like confusing navigation, cluttered layouts, and slow loading times can turn visitors away.

Solution: Keep things simple and straightforward. Organise your website with a clear menu and easy navigation. Test your site regularly to make sure it performs well on all devices. Don’t be afraid to ask us to recommend our favourite tools!

3. Engaging Content

Balancing informative content with compelling stories is essential but can be challenging. You want to inform your audience while also engaging them emotionally.

Solution: Develop a content strategy that includes blog posts, impact stories, videos, and infographics. Regularly update your content to keep it fresh, interesting and relevant.

4. Search Engine Optimisation (SEO)

SEO is crucial for making sure people find your website, but it’s often overlooked. Without proper SEO, your site might not reach the people who need to see it.

Solution: Use relevant keywords in your content, meta descriptions, and headers. Utilise SEO tools to analyse and improve your site’s performance. Keep your content updated to maintain relevance. Again, we have a list of tools to share if you need some guidance here. 

5. Limited Budget and Resources

Many purpose-led organisations work on tight budgets, making it hard to afford top-notch web design and maintenance.

Solution: Look for affordable website builders and templates specifically for non-profits. Consider finding budget for freelancers with web design skills. Make sure to budget for essential features like security and mobile optimisation.

6. Technical Challenges

Not everyone is a tech expert. Handling technical aspects like domain registration, hosting, and website security can be overwhelming.

Solution: Choose a user-friendly platform that offers good customer support and comprehensive guides. Don’t hesitate to seek professional help for critical technical tasks to make sure your website runs smoothly. Lately, we’re loving PorkBun for our domain needs.

7. Integration with Other Platforms

Integrating your website with social media, donation platforms, and email marketing tools can be tricky. However, it is vital for a seamless user experience.

Solution: Use platforms that easily integrate with third-party tools. Make sure your website builder supports plugins or extensions that meet your needs. Remember to check if you have to pay extra to use those features.

8. Measuring Impact

Measuring your website’s success and impact can be challenging without the right tools and metrics.

Solution: Implement analytics tools like Google Analytics to track visitor behaviour, engagement, and conversion rates. Use these insights to continuously refine your website and content strategy. Do this from day one! 

Purpose-led website design, done right

Designing a website for your purpose-led organisation comes with challenges like clarifying your mission and technical issues. Solving these can enhance your online presence and support your goals.
Don’t know where to start? Send us an email at info@impactstrategyhub.com and let’s see if we can help.